Most manufactured materials and parts are sold directly to ________. Price and service are the major marketing factors; branding and advertising tend to be less important.
Options:
A. consumers
B. industrial users
C. brand extensions
D. co-branders
E. wholesalers
Correct answer is option A. Relative cost. Explanation: Most manufactured materials and parts are sold directly to industrial users. Price and service are the major marketing factors; branding and advertising tend to be less important.
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