Consumers usually perceive higher-priced products as ________.

Consumers usually perceive higher-priced products as ________.

Options:

A. not within reach of most people
B. having a higher quality
C. having high profit margins
D. popular brands
E. being in the introductory stage of the product life cycle

Correct answer is option B. Having a higher quality. Explanation: Consumers usually perceive higher-priced products as having a higher quality.