A ____ is a specialized group of consumers and employees whose identification and activities focus around the brand.

A ____ is a specialized group of consumers and employees whose identification and activities focus around the brand.

A. brand community
B. brand channel
C. brand association
D. brand personality
E. brand cluster

Correct answer is option A. brand community. Explanation: A brand community is a specialized group of consumers and employees whose identification and activities focus around the brand.