Which of the following is most important for the evaluation of an IMC campaign?

Which of the following is most important for the evaluation of an IMC campaign?

A) The campaign should be limited to one or two specific objectives.

B) The campaign should have specific, measurable objectives.

C) The campaign should be limited to one or two marcom tools.

D) The campaign should be evaluated by the same team who planned it.

E) The campaign should be evaluated by the same team who implemented it.

Correct answer is option B. Explanation: The campaign should have specific, measurable objectives is the most important for the evaluation of an IMC campaign.