Style and Fit, a footwear manufacturing company has decided to offer 50 % off on all its products due to the fall in demand of its products as more efficient substitutes have been introduced in the market. Identify the pricing objective included by the firm which has made the firm resort to discounting its product.
(a) Obtaining market share leadership
(b) Surviving in the competitive market
(c) Attaining product quality leadership
(d) Protect the interest of public
(b) Surviving in the competitive market
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