The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as:
(a) Marketing concept
(b) Societal marketing concept
(c) Production concept
(d) Product concept
(b) Societal marketing concept
Explanation:
The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as Societal marketing concept.
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