“Availability and affordability of the product were considered to be the key to the success of a firm.” Identify the concept of marketing management highlighted by this statement.
(a) Production concept
(b) Product Concept
(c) Societal concept
(d) Marketing Concept
(a) Production concept
Explanation:
“Availability and affordability of the product were considered to be the key to the success of a firm.” Production concept is the concept of marketing management highlighted by this statement.
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